Long time ago, when I confessed that I chose wine by the intrigue of its label, some very wise person (and I can't remember who, forgive me, we must have been drinking at the time) gave me some very sound wine purchasing advice:
When you are in Costco, circle the wine area bins. When you see a bin almost empty, pick that wine. Hands down, the wine lovers of Costco have consistent good taste.
This is good because, there are many times the pretty labels fail me. I've also learned just because a wine costs $20 to $30 dollars, doesn't mean it's worth drinking.
Recently, we used the Costco trick and bought two of the Highway 12 (Napa Valley) red wines. Both the Merlot and the Cab Blend (equal parts Cabernet Sauvignon, Cabernet Franc and Merlot) were very tasty. We considered these affordable at around $15 a bottle.
Cheers!
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